Marketing Mix Apple Essay Example for Free

Marketing Mix orchard apple tree EssayIn the economy, the merchandise has an important position which decides virtually the success of the company or the brand. Most of well-known brands in the world overly have a good marketing plan orchard apple tree is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of orchard apple tree will be discussed to understand how Apple makes their high value in more details.The first thing to take account into marketing mix strategy is the proceeds. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the node a wide range of product that covers many field of engine room. For instance, the most special dodge of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, I Pod was known as the first mp3 player of the world. It is not barely the mp3 player but also the symbol of music fashion.Until now, IPod motionless affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a rangy wave to the technology world. That proves products of Apple always have significant range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of anovulatory drug. Now IPad may be known as the best tablet in many customers s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service.Second, hurt also is important part of marketing mix strategy. The price of all products of Apple is now down(p) compared to their competitors products price but there is a reason fo r this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is junction between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apples product is made for their customers value.The next is place. Apples headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails round the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not grease ones palms products if they do not want. This is the key of success of Apple to satisfy their customer.Finally, promotion create difference of Apples marketing mix strategy. Apple just use launching new product to labour their products with their g reat ability of presentation of Apple CEO Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitorss prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free charge for the orders over $50, iTunes gift card, and special discount for refunished products.In conclusion, marketing mix strategy creates the brand of Apple. in that location is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion.Referencewww.wikipedia.comwww.marketingteacher.com