Movie Marketing More Than Just Media Interviews

Movie marketing – more than just media interviews Description: Over the past 10 years Hollywood has been filling less and less seats in its theatres. Home-entertainment options like streamed movies/TV shows and video games have significantly eaten away at moviegoers motivation to visit the big screen. Hollywood has fought hard to maintain its profitability by providing a richer viewing experience to its patrons. Investments in technology like Real D 3D projectors and rich sound systems have made Hollywood s profits increase by 17% over the same 10 year period. Even with profitability up, the trend of fewer and fewer patrons is something that cannot be ignored. Studios spend millions of dollars to ensure their movies are a success.†¦show more content†¦4) Product Placement – Studios can arrange to have their movie mentioned in the story/script of a popular TV show. 5) Publicity Stunts – activities organized and implemented in the public around the release of a movie that is meant to generate media attention (i.e. many 7-Eleven Convenience Stores in the US were temporarily converted into Kwik-E-Marts to promote the Simpsons Movie) 6) Viral Videos – videos are created to generate buzz for an upcoming film, a video can be anything from a parity to a prank (i.e. Carrie movie coffee shop prank). 7) Social Media – many studios/distributors choose to promote their films via popular social media platforms like Facebook, Twitter etc. 8) Licensing/Merchandising – many blockbuster films are licensed to a variety of businesses which in turn help to promote the film even more (i.e. McDonald’s licensing â€Å"Frozen† on its Happy Meal packaging and toy). There are a number of factors that will affect a movie s chances of being successful 1) Budgets (i.e. high production and marketing budgets) 2) Star Power (i.e A-list actors/actresses/directors/writers) 3) Film Rating (i.e. G, PG, PG-13, etc.) 4) Cultural Relevance (i.e. film based on a popular novel, comic book, video game or theme) 5) Release Date (i.e timing can coincide with movie s theme or be around a holiday weekend) 6) Genre (i.e. Action,

The Constitution And The American Constitution - 1141 Words

When our founding fathers decided to separate from England, it was understood that they would have to form their own government. Their first official form of government failed, but they learned from their mistakes and promptly followed up by making quite possibly the most successful constitution ever in 1776. To ensure that American citizens would enjoy their new freedom, our founders kept in mind what John Locke had said in his An Essay Concerning Human Understanding â€Å"life, liberty, and property,† by coining â€Å"life, liberty, and the pursuit of happiness† into the final draft of the constitution. The constitution is important because it â€Å"exists to protect the rights of all citizens, and has no legitimate power to deprive any citizen or†¦show more content†¦Compared to the United States’ 4,543 worded constitution, Texas’ constitution has nearly twenty times more words (87,000) (Collier). The national constitution has never been rep laced; however, it has been amended twenty-seven times. Texas’s constitution has been replaced a total number of 5 times due to how detailed it is. Depending on the era, a constitution may have certain rules which as time progresses become more hurtful to its constituents. Only a century ago, women and people of color had little to no rights as a human being. It took America, â€Å"Land of the free†, a little more than a century to allow women to vote. It is obvious that the ability to amend a constitution is a valuable one. The issue in Texas is that it has had a unique history and vast spread of land; therefore, it’s constitution is quite detailed. Texas was once its own republic, it was one of the later states to be admitted to the United States, and that it occupies so much land that counties within its lines often differ drastically. Texas’ first constitution was made in 1836, when it stood as a country, there were no lower units of government, free African American people must have had permission by the Texas legislature to reside in the state, priests could not hold office (corruption in Mexico), slavery was legalized, and slaves could not be freed without permission from the legislature. ThoseShow MoreRelatedThe American Constitution And The Constitution1197 Words   |  5 PagesLet take a look at some of the compromises and challenges the Founding Fathers had to overcome when they set out to rewrite the American Constitution. The government built upon the Articles of Confederation was failing and change was needed. The American Constitution would not have been adopted without compromise over very difficult topics such as slavery, size and structure of government, taxation, elections, and governing responsibilities. 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The United StatesRead MoreThe Uniqueness of the American Constitution858 Words   |  4 PagesThe Uniqueness of the American Constitution We the People of the United States, in order to form a more perfect union, establish justice, insure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America. This document, written more than 200 years ago is still the backbone that allows America to be an example of freedomRead MoreEssay on American Constitution2296 Words   |  10 Pagespaper The significance of the fact that the Nevada Constitution is lengthier than the U.S. Constitution is insurance for the state. The Constitution assures the states of its problems and its issues. The Nevada Constitution was approved on the first Wednesday of September 1864. In the state of Nevada, the significant fact that lengthens our Constitution from the U.S. Constitution is the gaming Constitution. The gaming Constitution needs to be addressed when congress or any other politicalRead MoreThe Principles Of The American Constitution1720 Words   |  7 PagesThe principles of the American constitution base it’s ideals on Judeo-Christian beliefs and morals. Laws against murder, adultery, theft and practices deemed â€Å"unholy† were instituted with belief these guidelines and restrictions would create a stable but more importantly, prosperous nation economically and socially. However, nearing the 1920’s these rules were challenged in their purity and importan ce which lead many to question the doctrine of the ideal lifestyle those involved in religious practiceRead MoreHow Democratic Is The American Constitution Essay1616 Words   |  7 PagesDemocratic is the American Constitution? is how effective the Constitution is at promoting the ideals of a democracy. For Dahl, there are several issues surrounding the Constitution, from its drafting, to its ideology, to its relevance. By analyzing Dahl’s critiques of the Constitution in terms of the parallels that exist between factions and the two-party system, the issue of unequal representation, and the necessity for the Framers to compromise on their ideals to ratify the Constitution, Dahl definedRead MoreHow Democratic Is the American Constitution?695 Words   |  3 Pages Robert Dahls book How Democratic is the American Constitution, reminds us that the American Constitution wasnt the only possible base for a democratic system in America. In this book Dahl explains some of the dem ocratic and undemocratic aspects of the American constitution. He also explains what should be changed to improve it. In chapter 2, Dahl begins explaining about the Framers of the constitution who had the task of basically creating a new government that combated all of the problems

Developments in Life Cycle Assessment †Free Samples to Students

Question: Discuss about the Developments in Life Cycle Assessment. Answer: Life-cycle assessment, (LCA), also referred to as life-cycle analysis or even life-cycle eco-balance among other names is a method which is used to assess the environmental impacts which are related with the stages of product life (Finnveden et al., 2009). The assessment is able to involve the analysis of the different stages which a product is able to pass through until it reaches its final product. That means from the analysis of the product from the raw material stages during extraction then the processing, manufacturing, distribution, usage, repairing and maintenance stages then the disposal or recycling stages. This process is key to analyze the products and it helps the designers of the different products to critique and analyze their products properly. Most importantly, this process is able to avoid narrow outlook on environmental issues in relation to the products. Some of the key environmental issues which are analyzed in this process revolve around the compilation of invent ories, which are related to energy and material inputs management and their impacts to environment when released. Moreover, this process is related to evaluation of the potential effects which are related to the identified product inputs and the effects of their release to the environment. Lastly, this process is able to interpret the result from the data derived from the different products stages in relation to the environment (Finnveden et al., 2009). This stages helps to derive an informed decision in dealing with the effects of the product life-cycle to ensure it enhance the environmental protection. The main aim of LCA is to enhance the comparison of full range environmental impacts assigned to products and services through quantification of all inputs and outputs of material flows. It then goes to an extend of assessing the effects of material flows to the environment management (Singh Bakshi, 2009). The acquired information helps to improve the product processes , enhance policy support and enhance decision making in environmental conservation. The process aims to provide fair and holistic assessment of the product cycle processes to enhance proper environmental conservation. There are two key types of LCA, which include attributional LCA and consequential LCAs. Attributional LCAs looks to establish the burdens which are related with productions and use of products or which are related to a services at any given moment. On the other hand, consequential LCAs looks to identify any environmental consequences resulting from a decision or change of system which is under observatio n. It extends to monitoring of market and economic implications which are achieved due to a decision which is taken. Lastly, another key LCA which is under development is the social (Steinbach and Wellmer, 2010). This looks to analyze the social effects and can be seen as a complimentary to the environmental LCA. Give the definition of operational and embodied energy? Green energy has to key aspects which are related. These are the aspect of green energy at the manufacturing or production method or the green energy at the application point. These two aspects are able to differentiate operational and embodied energy. Embodied energy is related with the cumulative energy which is used in extraction of raw materials, their manufacturing and transportation of the product to the final application destination (Adams, Connor and Ochsendorf, 2010). In other words, this is the energy which is consumed by all processes during the production stage. Nevertheless, the embodied energy does not include the operations and disposal energy produced during the product life-cycle. The operational energy is related to amount of energy a product is able to consume or use after it has been installed to the system or applied to it (Hamilton, 2011). Occupants and their usage of energy is able to contribute to the overall operational energy amount. Impact assessments are procedural and are able to follow a systematic procedure. This is because the processes on which the impact assessments are done a systematic in nature. The selection of impact categories is the first process which is carried out. The existence of the different impacts during the assessment is a key step which has to be identified earlier enough to ensure that the assessment has a specific goal to achieve. Category indicators and characterization models are developed at this stage to enhance the assessment criteria on the impact extend (Curran, 2011). Classification stage is the other stage which is followed when the impact assess men is being conducted. Inventory parameters are assigned different impact categories to enhance proper achievement of the results. Lastly, impact measurement is the last stage which is carried out during the conducting of the impact assessment. Specified methodologies are usually followed to ensure that impact measurement are well ac hieved. Recommendations on the impact assessment improvement is usually carried out at the end to ensure that the cons are mitigated to ensure that the enhancement of the different factors is achieved. The criteria of impact assessment ensures that different stages are able to monitor the different aspects of each process and come up with viable solution at the end of the assessment. There is a systematic way of conducting an LCA in order to achieve the set goals. As noted, an LCA can be conducted to Achieve different scopes and goals. This goals vary from different aspect such as the products being considered to the impacts and relation of processes and the environment (Cooper Fava, 2006). Nevertheless, each LCA has a defined procedure which can be followed in order to achieve the set goals. The process of conducting an LCA starts with definition of goals and scope of the assessment. Th definition of the goals and scope is a key strategy mechanism, which is key for any LCA. This process defines the need and what need to be achieved at the end of the assessment period. The perfect elements of each LCA are addressed at this stage, whereby the relevant question are asked and their solution be searched. The needs to of the LCA are addressed since the key questions will aim at achieving the key goals and scope of the assessment (Malmqvist et al., 2011). Additionally , this area will ensure that the required sustainability of the assessment approach is achieved. In the aim of answering the questions raised, the process will look to use economical means to enhance the adoption. Inventory analysis is another key step which is required during the conduction of the LCA. The elements assessment are placed on table and measured accordingly. Analysis of the depth of the product and the key measurement are done at this stage. This stage is able to enhance the understanding of the key elements of the product and the way to achieve the required goals. The inputs and output of the assessment are analyzed at this stage to enhance the achievement of the products assessment (Malmqvist et al., 2011). Data collection and verification in order to enhance adoption of the proper solution is carried through this stage. The inventory analysis is able to ensure that the elements of the products are well documented to enhance result derivation. The analysis of the different aspects of the all elements of the product process is well enhanced through the inventory analysis. Life cycle impact assessment is another key step involved in the conducting of LCA. This stage ensures that the analysis of the process is well analyzed and the achievement of the key step is achieved. This step takes the inventory data and then conduct it to the required indicators in each of impact categories (Cooper Fava, 2006). This key step ensures that the answers to the earlier questions are achieved. Moreover, interpretation of the data at any step is key to ensure that all the product elements are analyzed and correct solution is derived. Structural grading of the timber is a key element in Australian category. Stress grades are key structural grading which is applied in grading of timber. F-grades have been used for a long time in the analysis of the structural grading of timber in Australia. The F grading is able to range from F2 to F34. The different gradings are able to define the different strength of timber. Visual grading is a key element where the analysis of the timber situations are analyzed from visual inspection. The visual stress grading is able to compose of what inspectors can see and then be able to identify the structural class which the timber is likely to lie. The visual grading is based on how the defects are able to affect the appearance of timber and their strength. The defects are able to result on the different uses which the timber can be used for. Under machine stress grading, a machine is used to analyze the stiffness of the timber and therefore grade them according to the results regardless of their appearances. The machine normally bends the timber piece and uses the loose correlation between the stiffness and strength to grade the timber. Through the derivation of the stiffness parameter, other elements of timber can then be achieved such as tension, compression and shear strength of the timber. This makes this method more effective than the visual grading method. What are the factor effecting in brittle structure? Temperature changes is one of the key factors which affect the brittle structure. Each member and element has a specified temperature at which they can withstand at the exceeding of the temperature beyond that limit is able to affect the brittle structure of the material. Grain sizes of the different members are able to result to the brittleness of the member. Small grains are able to compact themselves more and therefore increasing the brittleness structure of the member (Ortner, 2008). Lastly, crystal strength of the individual grains determine the brittle structure of the whole member. Increase on the crystal strength of the grains results to an increased structural brittleness in the member. The effect of the structure is affected from the internal properties of the grains and this affect the brittle structure of the members. Corrosion in steel is caused by presence of key elements which promote the development of the corrosion. One of the key reasons for corrosion to occur on steel is due to its reactivity (Whirlwind Team, 2015). Steel is a more reactive metal and this is a key factor which accelerates the corrosion process. In presence of oxygen and water, the reactivity of steel is able to accelerate the corrosion process. Secondly, presence of gases is able to accelerate the corrosion process of steel. Presence of air, moisture and steel section is able to offer an environment which the corrosion process occur. Additionally, presence of impurities is able to lead to corrosion on steel. These impurities are able to offer conducive environment where the corrosion process can occur. Lastly, electrolyte presence are able to accelerate the corrosion process on the steel structures. There are different methods which can be applied to prevent corrosion on steel structures. Cathode protection is one of the methods. This method is able to alter electrode potential of the steel structure and making them lie on immune region where the process cannot occur. This process makes the steel structure stable and this unable to react with the elements which facilitate corrosion. Use of corrosion inhibitors is another key method to prevent corrosion on steel structure (Whirlwind Team, 2015). Presence of foreign molecules on the steel structure is able to affect the surface reaction. The inhibitors are able to either attached on the surface of steel structure or be absorbed directly to them. Fatigue in steel structure is affected by different parameters. Stress application is one f the key factor which affect the fatigue life of steel structure. Loading the steel structure more than the required loading increases the stress factor and thus affecting the fatigue life. Fabrication and material properties is another key factor which affect the fatigue life of a steel structure (Stephens Fuchs, 2009). Material hardness and fabrication nature is able to affect the fatigue life of the steel structure. Moreover, the environment were the steel structure is exposed to is able to affect the fatigue life. High temperature, presence of corrosive atmosphere and high humidity are able to reduce the fatigue life of a steel section. Lastly, geometry structure of the steel structure affects the fatigue life of the structure. Scratches and weld defects are able to reduce fatigue life of the steel structure. References ADAMS, E., CONNOR, J. AND OCHSENDORF, J. (2010). Embodied energy and operating energy for buildings: cumulative energy over time. Design for sustainability. Civil and Environmental Engineering, Massachusetts Institute of Technology, Cambridge, MA. www.flickr.com COOPER, J.S. FAVA, J. (2006). "Life Cycle Assessment Practitioner Survey: Summary of Results". Journal of Industrial Ecology . CURRAN, M. A. (October 2011)."Life Cycle Analysis: Principles and Practice" (PDF). Scientific Applications International Corporation. Archived from the original (PDF). FINNVEDEN, G., HAUSCHILD, M.Z., EKVALL, T., GUINE, J., HEIJUNGS, R., HELLWEQ, S., KOEHLER, A., PENNINGTON, D. SUH,S. (2009). Recent developments in Life Cycle Assessment. Journal of Environmental Management 91(1), 1-21. HAMILTON, L. (AUGUST, 2011). Embodied Energy Versus Operational Energy. https://blog.certainteed.com/2011/08/embodied-energy-versus-operational-energy/ MALMQVIST, T; GLAUMANN, M; SCARPELLINI, S; ZABALZA, I; ARANDA, A (April 2011). "Life cycle assessment in buildings: The ENSLIC simplified method and guidelines" . Energy. 36 (4): 19001907. doi : 10.1016/j.energy.2010.03.026 ORTNER, S. (2008). Factors affecting the shape of the ductile-to-brittle transition. International Journal of Pressure Vessels and Piping. Volume 79, Issues 810. STEINBACH, V. AND WELLMER, F.(May 2010). "Review: Consumption and Use of Non-Renewable Mineral and Energy Raw Materials from an Economic Geology Point of View." Sustainability. 2(5), pgs. 1408-1430. STEPHENS, R. I. FUCHS, H. O. (2009). Metal Fatigue in Engineering (2nd ed.). John Wiley Sons. p. 69. WHIRLWIND TEAM ( November 2015). Typical causes of corrosion on structural steel and 5 steps for prevention. WHIRLWIND STEEL . https://www.whirlwindsteel.com/blog/bid/407590/typical-causes-of-corrosion-on-structural-steel-and-5-steps-for-prevention https://www.outdoorstructures.com.au/timber-grading.php SINGH, S. BAKSHI,B. R. (2009). "Eco-LCA: A Tool for Quantifying the Role of Ecological Resources in LCA". International Symposium on Sustainable Systems and Technology: 16. https://lrrpublic.cli.det.nsw.edu.au/lrrSecure/Sites/Web/5862LC/pi/5862Lc/timber_qualities/grading_h4.htm

THE BLACK PANTHERS VANGUARD OF THE REVOLUTION Essays -

THE BLACK PANTHERS: VANGUARD OF THE REVOLUTION Student's Name Class Date The entry of the Black Panther Party (BPP) into the U.S. society brought a momentous paradigm shift in the country ' s revolution culture, and particularly to the black liberation movement. The 1960s marked a period of widespread discontentment across the black society in the U.S., which most historians attribute to the conspicuous sidelining of African Americans in the economic policy making. D espite the abolishment of slavery and racial segregation, and the immense participation of African Americans in the world wars, they were still receiving second class treatment in most economic and social platforms. Directed by Stanly Nelson, The Black Panthers: Vanguard of the Revolution explores the establishment and the rise of the BPP and the complexities surrounding the group ' s disintegration. The Black Panthers came together for the sole reason of demanding the rights of blacks as enshrined in the constitution. Bobby Seale, one of the two principal founders of the BPP , holds that the party developed " from the social evils of an unjust, oppressive system " hence " becoming a vanguard of revolution. " The organization was the brainchild of two college mates at Merritt College in West Oakland: Bobby Seale and Huey Newton. Both were keen followers of i nternational revolution bodie s and renowned blac k nationalists Malcolm X and Frantz Fanon. The Black Panthers highlighted many of the predicaments surrounding the typical African American lifestyle during the mid-twentieth centuries, most of who were living in the ghetto. The party became a dominant part of the U.S. media because its activities appeared to foster black liberation agendas, top of which was security. At one point the Black Panthers evolved into a self-defense unit, assuming the role of protecting their African American counterparts from unwarranted police violence which was rampant then. Newton believed that a name change to as the Black Panther Party for Self Defence would generate the much-needed public attention and additional membership. The decision to rename the group was a genius move that saw the membership grow exponentially, though the leaders reverted to the previous name shortly after. Since then, the group was known for its militant shows, especially the bearing of weapons in public, which made the black community in America believe that the Black Panther Party was the instrument that would " enforce " their rights using every means at its disposal. Consequently, the BPP enjoyed immen se popularity from the Afro-American citizenry, with thousands of them wanting to join the party. Strikingly, women formed the majority membership of the party , and in less than five years of its launch, the party had offices in 68 cities. In addition, the party added several social programs that consisted of community health drives and children feeding programs that further enhanced the campaign's popularity. The downfall of the Black Panthers originated from internal wrangles based on split visions for the movement, selfish member motives, and government repression. As BPP ' s support grew both locally and internationally, its leaders became prime targets of President Nixon ' s intimidation, particularly through the Federal Bureau of Investigations. The suppression did not come as a surprise because the party had stirred up considerable uproar from the majority white populace who viewed its activities as radical and possessing the ability to overthrow the government. In fact, some people claimed that BPP had significant ties with the Communist Party, heightening the need for closer monitoring of its campaigns. Research shows that on several occasions, FBI agents intercepted BPP leaders ' communications and called them in f or questioning. Moreover, sometimes, government intelligence agencies used incentives to convince some of the key party members to start giving out BPP ' s secrets in exchange for monetary rewards and protection. Overall, the BPP elicited as much love as it did hat red from the masses due to the vigor, passion, and aggressiveness of its cause. As seen, in the early years BPP basked in the glory of the massive support it received from the black community in the U.S. and several anti-capitalist and anti-supremacist international organizations. However, in its last days, the group suffered grave internal disagreements, which