Hanif Rajput Catering Services Management Essay

Hanif Rajput ply operate Management EssayHanif Rajput Catering Services, a renowned, immaculate, trust estimable and qualified service provider holds a intimately-known name amongst the elite group group of stack in Pakistan for its reputation and excellence in catering and cuisines for weddings, business way outs and new(prenominal) ceremonies.Hanif Rajput has an exceptional commission team and a flawless(prenominal) serviceIts success depends on the fact that it aims to provide highest standards in equipment casualty of bore to their valued customers. The alliance allows help of different selling techniques to stay on top of its business atomic number 18a. despite what the smart set claims to offer, it is experiencing dead(a) sales over the past few old age.This look for exit provide answers to the problem identified.at once what argon the reasons for this decline was the main purpose of this study. Interviews and questionnaire surveys were conducted to pee t he clear picture.Hanif Rajput, an event precaution partnership is wizard of the surmount and the enlargedst companies in Pakistan. Hanif Rajput being one of the biggest and best companies in this industry does not escape from having inside flaws and inside focvictimization clashes. Companys homogeneousment style has changed from what it was followed before and the employees be not adjusting to it.Vendors on the companys panel were like a shot dealing with the clients Direct contact of clients with vendors through companys booking managers has played a vital role in decr easinessd sales. Money instead of coming into the company is going into their pockets.Managers be omitting minute details during mean and organizing of an event. Those minute details are frequently among the most imp factors that determine the success and failure of an event. Mr. Ali Ehsan(GM of the company) express that Hanif Rajput Company trys its best to eliminate such minute errors to pull out th eir events perfect.IntroductionMarketing Guru, Philip Kotler, definesevents as occurrences knowing to communicate particular messages to target audiences. Suresh Pillai, Managing Director, issuanceus Management, considers events as an additional media whereby ii-way or active parley is possible. recreation is the irrefutable need of us humans, provided for Pakistanis and to be more precise Lahoris food and weddings takes away the biggest piece of land in the pie.Hanif Rajput being in the event worry sector (mainly catering) for so long serves the identical purpose.Hanif Rajput Catering Services, a renowned, immaculate, trust worthy and qualified service provider holds a substantially-known name amongst the elite group of people in Pakistan for its reputation and excellence in catering and cuisines for weddings, business events and other ceremonies.HRCS was form 14 years ago through a partnership between late Mr. Hanif Rajput and Mr. Rana Ashraf caravansary in 1991. Since 19 94, Hanif Rajput Catering Services sole ownership was legally transferred to Mr. Rana Ashraf Khan and since then it has set about even more successful with its high quality services to the residents of the twin cities and its surroundings.In addition to the residents of capital of Pakistan and Rawalpindi, HRCS has provided high quality services to a multicultural clientele varying from the lively Punjabis in Lahore to the abounding Pathans in Peshawar, from Dera Ismail Khan to Muzaffarabad as well as Gilgit. (Hanif Rajput 1979, Tender Bid Offer)Hanif Rajput an OverviewHanif Rajput, caterers was launched in 1979 by (late) Muhammad Hanif Rajput at Karachi. Since its inception, the company has emerged as the leading and fastest growing catering government in the country. The rapid elaboration and continued diversification of the business are attributable to tether essential factors precise prep, adherence to quality standards enthusiastic teamwork.The remarkable record of business growth and companys recognition in the area of catering owes generally to the managements dedication to stay on top in catering organization. Today Hanif Rajput is the finest catering organization in terms of quality food and it enjoys a vast straddle of clientele. (Hanif Rajput, 1979, Tender Bid Offer)Today the company has diversified its business to further stream line its operations.Hanif Rajput caterersHanif Rajput Industrial and Field Management ServiceHR Mobiles (Pvt.) Ltd fictitious character PolicyThe management and staff of Hanif Rajput industrial and Field Management Services strongly moot that there is no substitute of hard work and honesty for providing highest standard of services to their valued customers. communication channel EthicsHanif Rajput industrial and felid management services is strongly committed to ethical business relationships establish on mutual trust and providing qualitative services at competitive price . in the consideration of this commitmen t, the companys employees are not permitted to accept any type of gratification whatsoever from the suppliers and vendors. in addition, Hanif Rajput does not expect from its clients resourceTo stay on top in our business areaHanif Rajput is committed mentioned vision through these under mentioned implyers.Quality ManagementHigh Standard of FoodCustomer SatisfactionA positive pretend on the people we serveMissionRight from the beginning we keep back had a mission to obligate quality. The kind of quality that one is recognized by. That is why to meet the ever change magnitude demands of our customers we cod primed(p) down certain principles that ensure consistently rectify services and a satisfied customer base.Quality food at competitive embodyDependable operation by qualified professionals and wireless profit systemsAssured Prompt ServiceCompanys ObjectivesTo provide services to our valued customers to the best of our ability based on internationalisticly recognized sta ndards.To ensure reliable and sustainable operationsTo provide quality services at sustainable beTo pursue and maintain consistent improvement in quality systemsStrategyHR corporate strategy is to build out existing competencies inwardly the group and to establish a finishing of exceptional performance with a view to set a platform from future market expansion.Hanif Rajput ServicesWedding LawnsOutdoor CateringAvenuesHR Mobiles (Pvt.) LtdGarrison Banquet Halls (GBH) attention OverviewMarketing Guru, Philip Kotler, definesevents as occurrences digited to communicate particular messages to target audiences. Suresh Pillai, Managing Director, Eventus Management, considers events as an additional media whereby two-way or active communication is possible.Miss.P. PIRAKATHEESWARI, lector in Commerce, Sri Sarada College for Women in her article says thatmanagement of an event encompasses all activities involved in planning, organizing, staffing, leading and paygrade of an event. In fact , all operational task for an event such as the ground work, viz., venue endurance and stage design, arranging the infrastructural facilities required, liaison with artists/ performers and networking with other activities such as advertising, PR, ticket sales, etc., fall under the visible horizon of event management.Events industry is extremely diverse and fragmented and might overlap with other industries such as hotels. This industry comprise of wedding events, business/ corporate events, outdoor events and tradeshows.Pakistani event Management Industry includes about 4000 companies with combined annual revenue of Rs 100 billion.Major companies include Hanif Rajput, Jalal and Sethi, Iris, Harman Events, Al Waseem events, Ali Hodges events, Spark and Sparkles, daze productions etc. This industry is fragmented. The top companies make about 50% of the industry revenue.Demand is driven by overall economic activity and profits. Small companies manage their profits by retaining valua ble staff and managing costs where as large companies have the advantage of negotiating labor, they have multiple locations, multiple suppliers and transportation. (Aug. 27, 2012, Trade shows and event planning services)This industrys primary(a) function is producing and managing different events, trade shows, conferences etc. other than that this industry design, builds, ships booths for tradeshows for individual exhibitors.Event management industry overall is growing at a fast pace. Prior to rescission and even in the rescission season this industry was experiencing growth. This industry has shown considerable boom in the past 10 years and has outperformed some(prenominal) sectors in the economy.According to a research conducted by (Eventias Member Survey February 2009), we have seen that events are down by more than 10%. Public sector despite the recession is still direct money on the events. There is an increase in public events and consumption on festivals is increasing dra stically.Despite inflation, public spending is increasing. With this increase and with rising trend towards event management, a lot of event management companies are e merging. receivable to this, competition between event organizers has likewise amplified beca phthisis they are all invited to deal for the same purpose.Event industry is diversifying to increase their offer and improving their customer service skills to deal with this elevated competition.Industrys big current performance is a hint for its future success. Being an international industry, some sort of international standards offer be put into place for events in the future. Technology being developed we see that the expert trends will continue to grow along with face to face customer interactions.Furthermore in the future(a) ten to fifteen years, Pakistan is seen hosting several high profile events which will provide organizers to gain ample get wind and skills to organize events on enormous scale.Literature Re viewMoise Daniela *, Georgescu Bogdanb, Zgur Danielc in their article The use of event merchandise management strategies tells that events evolve and changes with the development of mankind. Events are part of social, cultural and economic factors in accordance to divers(a) tertiary sectors.Events keister be defined as nonstandard services in which knowledge, behavior commitment to service providers is very all- strategic(a). Contentment of customers comprises of well integrated communication with clients, event venue, design, the management system and the staff. Organizations should take into account the types of customers that they address with rising events, so they have to develop new events or to diversify the real(a) ones.(Rutherford, 2008) considers that the event selling management process is a cross multifactorial of flows of management processes with management and market functions. As shown, the functional units grouped by subject area, form the fabric to manuf acture an event.The process starts with a lot of research, continuing with event planning, the organization implementation and at the end of event the final evaluation. Departments from the administration, operations, marketing and risk management and not only, are involved in a greater or less matter of carrying out the tasks. As all of them have met different problems in setting up an event, and mountain come with several(a) solutions or proposals. Constantly bringing together the various creative disciplines in new areas of experience transforms any event into a unique experience. When combining different sensory impressions, receptors are interpreted in other worlds, identifying factors and factors of the event experience can hardly be overcome. Their enormous power of magnet combined with deep emotions determine harmonious events to become important aspects of marketing communication. They create customer loyalty and enhance the sense of group, or we, members of a team (Daab , 2007).The increase of involvement of commercial customers and the increase of morsel of events, illustrate their significant importance in advertising (Filip, 2011). Managing and organizing an event properly requires well incorporation of disciplines, but in order to produce efficient results and implementation two fields are very crucial marketing and management. Without these the event can never exist.Event marketing addresses both to customers and business partners of an organization as well as employees working in a company. Marketing is followed by conduction of two kinds of researches. On one hand it address to stakeholders and the extent to which it outsources or moves to other companies for their effective implementation of these events, and on the other hand, the employees opinion about the effectiveness of events, and alike proposals, to really become perfect Marketing Events, in terms of participants (Olteanu, 2005).In terms of organizing events that address to targe t customers and other business partners (Davidson Rogers, 2007) Accessible locations, with enough parking spaces, large spaces Greater attention to detail, in providing maps of presentation to all participants Innovative and exciting ideas, approaching broader and more complex themes, with a high degree of novelty Compliance with the program and the exact start and end. Strict clock of presentation sessions, without any exception The menu to take account also of the needs of all participants the vegetarians The best possible sound system, enjoyable music, more prepared speakers The use of translators, because not any participant may know the international language spoken The events to be the most concise possible and to be transmissible only the most important, late minute cultivation concerning the specified domain The guests to be successful people at least in the certain domain, either from abroad or national ones, and the contact information of the speakers for a subsequent collaboration or for an explanation of some problems The events to be unique, in order to snapshot the attention of the participants, but also to have a direct approach and the message to be a simple one A proper environment to be created for the networking development, by organizing some sessions between the participants in order to exchange experience.The success of an event depends of the efficiency of the event marketing and management. It is therefore crucial for marketing managers to give sufficient time and energy for future planning as the realization of the marketing management is the manifestation of the event. Marketing management strategy of the planning process comprises of practical value and it defines and forms the future of the organization and responds to changes in technology, environmental conditions and meets the needs of customers, and also the employees.Strategies for interactive communication, with external and internecine stakeholders, in events marketing by Moise Daniela *, Georgescu Bogdanb, Zgur Danielc confers that interactive communication is a key element in the development of events including the company that creates events, organizations that order invents and the participants/employees within the company. The success of any event highly depends upon the properly managed and good communication with the clients as well as the employees in a company. The effect of the communications can be positive or negative. Any company that sends across the information or message about their products and services moldiness be integrated well in order for the consumers to have a succinct image of the offer of the organization.According strictly from this point of view of the proper interactive communication, the organizers of events have available the following strategic options (Goldblatt, 2005)The use of some media communication heart of the type advertising at the place of sale (posters, billboards, flyers), information indicators, user eliminates, environmentThe use of some interpersonal communication means of the type personnel in contact, commercial contact (in role of fairs,, exhibitions, etc.), clients (orally promotion).Companies appeal to a large number of target audience while creating events, the means of communication can be external or internal. The most important criteria that is taken into account while conducting events and outlining a cipher depends upon the type of event, the way in which it is realized (in direct labor, outsourced or joint), the location where the event takes place ( must be taken into account if the organization has space assigned and sufficient for the development of the event because in case that the space is too small for the number of participants their experience can be unpleasant), the period in which the event takes place (it firstly must be considered also the availability of the participants to come to the event) and the participation tax ( if for some events the part icipation or the entrance is free, for other events there exists a participation tax of which quantum increases in direct proportion with the demand for such an event).The internal communication is an important component of marketing intermix which represents the interior of a company which plays an essential role in ensuring the proper management of events to the audience from the internal environment and the ones created and delivered in the interactive marketing. Internal communication is indissolubly related to the communicates through the event. (Filip, 2011) Therefore, it aims at the attraction, support and covenant of the personnel, the increase of the degree of its involvement in the realization of the event. Communication is preferred with the employees, introducing the new employee once he/she enters in the organization, and even when they leave the organization.In this way, the internal communication of the marketing ranks with the managerial communication, at the topp ing management level, having a specific role, the one of contributing to the attaining of the verifiables stipulated in the marketing plans of the organization. Its objectives are derived from the ones of the marketing, being include in some specific programs, using specific means of internal communication. (Olteanu, 2005).There are various means of internal communication that are or can be used by the companies for effective results.Newsletters in a written form, Web sites, Blogs, Other printed materials such as brochures, internal notes, announcements posted on the bulletin board etc. The organizations that communicate with their own employees can recourse to a wide range of events through which they can send a diversity of messages for attaining the marketing objectives. (Masterman Wood, 2006)Jonathan Reynold in his writing Common Problems face by Event Organizers What Is the Solution? states that event Management is a business that is on its boom. But on the other hand event organizers are facing a lot of problems these days. The main problem go about by them is the competition. Before the emergence of the internet people had no concept social media platforms and online promotions of events, activities and other things. that with the internet and awareness of social media, enterprises are now facing a tough challenge merging their traditional marketing strategies with the more advanced online promotional tactics.Event organizers now days face a lot of problems managing events.The basic problem faced in arranging events is budget. People are not spending more money on their events and designers on the other hand have to keep the clients budget in mind and give them the best they could. Due to inflation and other recessionary economic problems planners are not being able to cater to the clients requirements with the effrontery budgets. Event planners must keep in mind the enumerate of money required to book and decorate the venue. Moreover there is a dire need to regain additional staff to manage the business.Event attendance is also going down due to the worldwide economic crises. People are showing reluctance in attending corporate meetings and trade shows and because of this many companies/ organizers are failing to sell their entire inventory.Conference or meeting management problems are also seen. Companies are also seen hiring outsiders for help because one person cannot manage logistical aspects of a conference for their attendees. This outsourcing takes a lot of time because suitable staff is not easy to find. And even if they find it it takes time to make them understand the work flow system.These problems and issues can be managed easily now. Social media integration has become a common need now. Individuals are no longer using social media sites for personal reasons. They are using these social networking sites such as facebook, twitter, MySpace etc to meet urgent business needs. To address these growing issues and effectively manage events, organizers are seen taking the help of various types of online event management solutions.This article, Business Development in the Event Management Industry written by Himanshu Sharma discusses the different techniques of developing business. For successful business development a keen eye on the market should be maintained, every move of your competitor must be monitored, every new product in the market must be considered while making marketing decisions and different marketing strategies should be adopted.In the event management industry most of the work is through with(p) via outsourcing. There could be different kind of outsourcing for example social event outsourcing, corporate event outsourcing, freehearted event outsourcing and so on. Companies often outsource their marketing campaigns to different event management companies as these companies are well equipped for the job. They usually consist the right logistic, man power, equipments for the job . If for a company the event management activities are an integral part then those companies can open up their very own event management department decrease their production and marketing cost.Over the years there is a drastic increase in the growth of event management companies and now its a 500 billion dollar bill industry. Social networking sites can prove to be very helpful to get business for such companies. Facebook, MySpace, Orkut are few examples that are used for business development. Event-management is mostly about networking, the more contacts you have the more you can attract business for your event management company.I think this article correctly identifies the key factors which are needed to be their for the success of any event management company. An event manager must be very vigilant about the market scenarios and remain updated about the new companies that are entering the market. monetary AnalysisHanif Rajput Companys monetary highlights for the years 2008-201 0 are as follows.Revenues/TurnoverCGSHR Caterers2010Rupees171,324,351(130,548,831)HR Decorators2010Rupees72,047,886(47,838,441)HR Caterers2009Rupees173,095,820(131,930,397)HR Decorators2009Rupees94,267,977(68,492,287)HR Caterers2008Rupees181,541,591(138,367,606)HR Decorators2008Rupees84,561,589(63,334,485)Gross ProfitAdmin Expenses40,775,520(32,138,680)20,209,445(16,054,646)41,165,432(35,360,319)25,775,690(19,184,929)43,173,985(39,005,804)21,227,104(18,288,862)Profit/loss from OperationsLess financial Charges8,636,840(6,041,058)8,154,799(5,852,669)5,805,105(3,223,674)6,590,761(4,116,154)4,168,181(1,370,165)2,938,242(695,405)NET PROFIT2,595,7822,302,1302,581,4312,474,6072,798,0162,242,837Measuring companys profitability over a period of time is very important. From the higher up stated financial highlights of Hanif Rajput we can see that sales are decreasing slowly over the years. Expenses and cost of sales are not decreasing with the same ratio.If we take out the percentage differe nce of sales by Subtracting sales of 2008 from sales in 2010 we get the average percentage by which the sales have fallen from 2008 to 2010.Percentage Difference HR Caterers = (Sales 2010- sales 2008)/ Sales 2008 * 100Percentage Difference HR Caterers= 5.63 %It means that sales have fallen 5.63% in the last three years for HR caterers.Similarly if we take out the percentage difference of HR decorators, we will see that Dcor Departments sales have decreased 14% in the last three years. This is due to the fact that Hanif Rajput is lacking innovation and creative thinking in its events. This is discussed in detail later.Similarly we can see that HR caterers Gross Profit is also decreasing by 5.5%.Whereas Gross Profit of HR decorators is decreasing by 4.7%.Expenses are falling about in the same ratio but we can see that the financial charge are increasing tremendously, which is the most important reason of profit fall.Research QuestionThe following basic questions will be addressed in this studyWhy Hanif Rajput is not meeting the sales target for the last three years?MethodologyResearch SignificanceMethodology is an integral part of research and emphasis is given on research theories along with discussing the validity and reliability of entropy so as to provide a general view about how the research is conducted. The objective of the researchers is to use specific tools for collecting primary and secondary info in order to systematically generate knowledge of the world.According to Evered and Louis (1981) the methodology has been clarified by two distinguishing research stances inquiry from the outsideIn general terms, Quantitative and qualitative methodologies are linked, respectively, with the two principal research paradigms which are generally labeled Positivism and Interpretivism (Mangan et al, 2004). Positivism and Interpretivism totally contradict apiece other. Positivism obeys the law of nature and is based on factual information like the sun rises and sets every day.Data TypeThere are two types of data, quantitative and qualitative. My data type will be qualitative as questionnaires will be filled by the employees. And interviews will be conducted by the chief operating officer and GM of the company and other employees. The information gathered will then be analyzed and In order to run the regression and analyze the statistical data I will convert the data into numbers through coding to make it more feasible.Research DesignResearch design is a framework for conducting the research project. It tends to discover new insights as well as describe the functions of existing variables. These kinds of designs are flexible and versatile in data collection and analysis. The main methods under these designs are qualitative like interviews, case studies and participant observation.The aim of the study is to figure out why are Hanif Rajputs sales stagnant since the past few years. What are the reasons and factors causing this status quo?, al though this industry is so attractive in Pakistan and is eer growing.The design of this study is employee survey and two interviews.sample distribution and try out techniqueSample SizeDue to limitation of resources and time constraints on part of both the researcher and the respondents, the whole population cannot be study therefore a sample would be selected from the total target population.A total of 30 surveys questionnaires will be conducted. Managers and employees of the company will be asked questions about the research and information will be collected.Sampling ProcedureThere are two types of sampling methods used in collecting the data prospect sampling and non-probability sampling.Sample size will also be based on the convenience sampling due to the ease of access that the researcher had in communicating with the respondents in the company.Research ToolsThe Primary research methodology for my paper will entail both written and oral surveys. i.e. Data collection though q uestionnaires and surveys.Data Collection ProcedureBoth primary as well as secondary data collection techniques would be used, for the research to present an authentic and a more comprehensive view. A primary data refers to information collected by oneself which is original and reliable through direct observation or questionnaires. Whereas a secondary data refers to information collected from sources which already exists, through facts, figures, journals, articles and books. This study was based on primary data collection approach.Data was collected from a sample population of employees by means of questionnaires which will form the annexure. They were distributed to a total of 30 respondents of different ages, gender and income. Once the questionnaires will be filled theyll be collected. Interviews of senior employees e.g. the CEO and GM operations will also be conducted to get the in depth information.Questionnaires employed close ended questions in order to induce quick decisions from the respondents. The questionnaire design was also key to producing efficient results.In Depth InterviewsInterviews are the leading means for acquiring fine information from test subjects. In depth interviews for the purpose of this study were either unstructured or semi-structured so as to avoid inducing generic responses that fall in the median. The underlying views, concerns and cognitive processes of the participants responses were the primary objective of my research. Unstructured and semi-structured interviews allow us to gain detailed information about a respondents opinion, views, feelings, beliefs and behaviors so as to derive a holistic picture for the research rather than rudimentary outcomes. According to some sociologists, interviews are prone to be biased and the results cannot be generalized due to the small size of the sample. However, these issues can be mitigated by carefully selecting a representative sample population and by being well versed in interviewi ng techniques so as to induce efficient responses.While conducting in depth interviews, it is important that the researcher should be patient and calm and also make the participant feel comfortable, secure, and at ease enough to speak openly. There should be a good communication between the researcher, and participant and it is better to avoid yes/no questions,. Which tend to, stifle detail. One of the main issue is to try not to guide try not to guide course of the interview to preconceived questions, but to follow what is on subjects minds. guardianship in mind all the guidelines two in depth interviews were conducted which gave new insights to the data collection role as well as the main rese