Advertisement Essay Example | Topics and Well Written Essays - 750 words

advertizement - Essay ExampleThe Argument The ad is arguing the point that with the new Nissan Dualis, one of the features being promoted as its focal point is its 360 watch over or the ability of the driver to be able to monitor his milieu from the drivers seat from a 360 perspective. The ad was therefore effective in providing a ocular presentation of indicating how the 360 view could be depicted perfectly by positioning the female model in 12 strategic identical poses. The image thereby represents looking at strategic areas around the fomite from complete circular points of view. The Target Audience The target audience that is perceived from the advertisement is female drivers, who would be more interested in being extra careful in monitoring the condition of the vehicles situation from a complete 360 view. More specifically, it is directed to female and young adult lord drivers, as depicted from the model that they used in the advertisement. The female model is perceived to be in her early 20s and her manner of carrying herself through the outfit she wears (white crisp blouse over a blue tight jeans and with a red belt) is indicative of her being in a carefree lifestyle, possibly in an exciting career. besides of course, the advertisement could also be directed to all automobile drivers who are interested in owning the Nissan Dualis, with this 360 or so View Monitor. Rhetorical Principles Employed The rhetorical principles that were employed are a collaboration of logos (logic), commiseration (emotion) and ethos ( cause). The rhetorical principle of logos was evident from the effective display of ocular representation that captured the message of 360 view from the strategic positions of the female model. Likewise, the captions below the focal images with states PARK PERFECTLY WITH A 360 VIEW. The 360 Around View Monitor. Nissan mutation that excites (Best Ads) uses logical and emotional appeal through provision of factual information, in conjun ction with the use of wrangling that entices the emotion (excites). Finally, the rhetorical principle of ethos (character) is relayed through inclusion of Nissans logo and brand name, as healthy as the name of the vehicle being advertised, situated effectively at the upper left exceed corner and colored in bold red to stand out against the immaculately white scene with very faint shades of possibly light gray around the borders. The brand name, in itself, solicits character and credibility as one of the trusted brands in cars, known worldwide. Conformity to Advertisement Theories and Strategies As acquire from the course modules, it is relevant that advertisements contain an effective interplay of both visual and verbal contents to make the advertisement effective. As such, this particular concept is appropriately applied in the Nissan Dualis Park Perfectly ad which was turn out to have used exemplary visual contents and assisted with verbal contents. But, as contented by Ross iter, visual content warrants relatively more advertiser attention than verbal content (101). From the impact that the visual content creates to the target audience, it is therefore supported that this concept is validated. One therefore agrees that the ability of the creator of the advertisement to design a visual image that would effectively relay the message that is intended, in a notional and innovative fashion, significantly assists in considering the advertisment a success especially when the advertisement effort created that action intented by the organization