Micromax Owners Profile

Corporate Profile Micromax Mobiles is one of the tiping alert companies in the World today. According to Strategy Analytics Global Handset vendor grocery component part report, it is the 12th largest rambling imperfection in the World with a global securities industry share of 1% and close to 8% merchandise share in India. With an in-depth understanding of rapidly changing consumer preferences joined with the subr give awayine of advanced technologies, Micromax has been able to differentiate itself from the competitors done innovation and design.The check took on the leaders in the category with specific products that addressed different node of necessity. The fraternity has focused their efforts towards creating life-enhancing mobile cry solutions and wireless technologies that cater to the increasingly evolving needs of mobile users in India. Micromax aims to be a billion dollar mark order with a significant double digit market place share by 2014. Driving the next phase of growth, the company is expanding aggressively in India and glob on the wholey.Journey of a homegrown brand Micromax started as an IT software company in the year 2000 manoeuvreing on embedded platforms. By 2008, it entered mobile handset clientele and by 2010 became the largest Indian domestic mobile handsets company. This transformation was steered by four friends who divided responsibilities on functional lines, which havent changed since Rajesh Agarwal, 47, Managing Director, Rahul Sharma, 37, executive director Director, Vikas Jain, 37, tele scream line Director, and Sumeet Arora, 37, Chief Technology Officer.Through its emphasis on adapting to the changing market dynamics, introducing feature-rich phones and smartphones that are modern and unique, Micromax has today become a brand to work up with. Today, Micromax has presence across India and global presence in Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanista n and Brazil. Micromax sells around 1. 3 million mobiles handsets every month, with a presence in more than 500 districts through 100,000 retail outlets in India.Product Innovations Micromax product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android smartphones designed for younger consumers in suburban and urban markets. Marketing Driven by growing aspirations of the Indian mobile users, Micromax has geared up to bring about a paradigm shake in the way cell phones are used by introducing innovational mobile solutions technology. When Micromax entered the segment, it followed a simple strategy of bringing advanced products for the consumers and coupled it with smart marketing.The companys success could be attributed to the Out of the boxwood thinking and thus providing Innovative & insightful products to the masses. At Micromax, the target auditory modality is youth who want inno vational, stylish phones that are affordable. Today the mobile phone category is driven by youth, with about 60% of the users under the period group of 20-40 yrs and Micromax utilizes every opportunity to connect with the youth. Micromax understands that building connect is exclusively about cosmos involved with the customers and also giving them the value for money.Through their products and innovative campaigns, they aim to provide value additions to the Micromax users and have him or her involved by creating unique brand proposition. Distribution Network Micromax has a 3 course distribution network in India, which extends across 65 super distributers, 1500 micro distributors and everywhere 100,000 retailers. To enhance brand cognizance and retail strength, Micromax has a concatenation of exclusive retail outlets, owned by third party Vikas Jain, Business Director, Micromax Informatics LimitedVikas Jain is the Business Director and one of the Promoters of Micromax Informatic s Limited. With over 14 days of experience in worldwide profession & grooming and the information technology sector, Vikas has played a crucial role in garnering and accelerating the business organization dynamics of Micromax. With his unique set of expertise in the 3G business dynamics, coupled with a groovy sense of innovative worldscale business ideas, Vikas has no-hitly contributed in taking the company to newer markets and helping in global expansion.Vikas upholds practical application and perceptiveness in whole his endeavors and has reiterated these principles in Micromaxs Vikas understands the fact that Micromax world a homegrown market has an edge over the rest when itcomes to its international counterparts, as it understands the utility needs of the Indian consumers better. Micromax launched its first mobile phone whose key selling point was a battery that lasted 30days. In a country that suffers from chronic power deficiency, this was an invaluable proposition,a ccording to Vikas.He believes that the thrill of newness and the idea of innovative technology is wherea brand scores more. Keeping this central, Vikas presently looks after the business interests of thecompany in the Operators Vertical with his skillful exponent to identify and understand the needs of the varied set of consumers. Closely working with the operators enables Vikas to comprehend the technological advancements besides empowering him to put a commercial angle to the companys products. to a lower place Vikass supervision and knowledge, the company has recently forayed into the internationalbusiness arm of exports.With establishments in Nepal and Dubai, Micromax is preponderantly focusingon SAARC regions, Africa, Middle East (UAE, Qatar, Pakistan) and Latin America (Brazil). Vikas strategizesto focus on SAARC regions to begin with because of its geographical alignment with India Africa, as It encompasses territorial similarity with India in call of tele-density and gr owth potential Middle East, since it is an aspiring market and Brazil because it is technologically advanced than India and a notch Vikas espouse the fact that life is rigorously about passion and more about enjoyment.Anything that sets the adrenaline rushing excites Vikas. An fond sports lover and an adventure person, Vikas loves badminton, cricket and snooker and activities such as parasailing, scuba diving and ocean walks. He is also passionate about degraded cars. An avid traveler, Vikas has a fetish for Lebanese and Chinese cuisines. During his leisure season he loves listening to music and watching movies. Vikas is an alumnus of Jamia Millia University from where he consummate his engineering degree Rahul Sharma, Executive DirectorMicromax Informatics Limited, is the driving force hindquarters Micromaxs commendable position in the Indian mobile handset market. Leading the Product and Sales strategies in Micromax, Rahul encompasses an enriching work experience of 13 years. The phenomenal growth of Micromax can be attributed to the dynamic leadership of Mr. Sharma. An extraordinary increase in revenue inflow further substantiates the midas touch that Rahul has brought to the company and an equally impressive growth of the company highlights the consistency of his leadership.Rahul upholds the philosophy that we mustiness create our own roadmaps rather than following others by imbibing innovative models tailor-make for our needs and expectations, and hence along with his peers Rajesh Agarwal, Vikas Jain and Sumeet Arora, he pen the success story of Micromax since its inception. It was Rahuls abetted efforts to convince his peers after nine years of selling computers, software courses and fixed wireless public phones (PCOs), to venture into the mobile handset industry in 2008, thus leading to the inception the winning feat in Micromax.Considering Micromax to be his brainchild, Rahul drew his greatest extravagance for the company to enter the mobile phone manufacturing business over a oblige incident of a chance encounter with a payphone operator. Everything started with a transport battery in the year 2007. In the powerless village of Behrampur in West Bengal, Mr. Sharma saw an Airtel PCO being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an bordering village on his cycle, charge it at that place overnight, and lug it back to Behrampur in the morning.Rahul was fascinated by the nature of innovative adaptation to suit the unvoiced conditions which the payphone operator had employed and his interest only grew when he found out that to everyones surprise, the operator was also able to earn a sizable sum of money. Based on this phenomenal experience of innovation arising from constraint, Micromax presently launched its first phone which had a battery back-up of one whole month. And from there started the grand journey. This compelling story reflects Rahuls firm belief in the ideolo gy, Success comes to those who dare to dream. Keeping this central to all his endeavors at Micromax, Rahul made significant progress and went on to launch a whole gamut of phones, all designed to suit the ever-changing needs of the dynamic Indian market. Rahul takes great pride in investing all his energy and deep dedication to quality in improving the business performances of his organization. Passionate about being a catalyst for change in the lives of the people, Rahul is rare combination business acumen and a creative mind and is adept at supplement his knowledge, skills and expertise to maximize peoples potential.His leadership was instrumental in Micromax winning accolades and awards at prominent business forums. Micromax was the Emerging Company of the form 2011 as per Indias leading telecom magazine- Voice & Data. It also bagged the FIEO telecommunication Technology Awards and proponent Brands 360 Award, recently. In recognition of his achievements, Rahul was adjudged on e of the Forbes Person of the course 2010. For the successful person he is today, Rahul considers his father to be his true inspiration in life, his real hero. It was his father who instilled in Rahul a strong work ethic, honesty, sincerity and humility.Besides being an entrepreneur, Rahul is a sports enthusiast with a passion for close cars and Formula 1 racing. He spends his free time reading autobiographies of successful leaders Rahul is a mechanical engineer by profession. Rajesh Agarwal, Managing Director, . With an enriching experience of 22 years, Rajesh has orchestrated strategic accomplishments that, together with ground-up development, allowed Micromax to assemble a portfolio amongst the top-tier handset manufacturers that make consumers across the globe.Rajesh has been instrumental in advocating innovative product strategies, business restructuring and duct management as the building blocks to create a strong musical theme for the organization over the past three yea rs. Today, Micromax is the third largest mobile brand in India with a market share of 6. 9% for the FY 2011. It jumped into the industry in the year 2000 as a software company when 3 of his friends- Sumit Arora, Rahul Sharma and Vikas Jain ventured together to script the success story of Micromax which then evolved as a mobile brand in the telecom space.Under Rajeshs able centering Micromax has achieved an envious position in the category, making it the 12th largest mobile brand in the World, according to Strategy Analytics Global Handset vendor market share report. Rajesh has also been instrumental in getting a lead investment of RS 400 crores (approximately US $83 million) from TA associates, Sequoia crown and Sandstone Capital, which has brought the company international experience and exposure. For all the accomplishments that he knitted in his entrepreneurial journey,Rajesh upholds the Success Mantra Team work divides responsibilities and multiplies growth. Keeping this cent ral to all his endeavors, Rajesh believes in striving towards the unreachable. His leadership was instrumental in Micromax winning accolades and awards at prominent business forums. Micromax was the Emerging Company of the Year 2011 as per Indias leading telecom magazine- Voice & Data. It also bagged the FIEO Telecom Technology Awards and Power Brands 360 Award, recently. In recognition of his achievements, Rajesh was amongst the finalist of E&Y Entrepreneur of the Year 2010.Inspired by Warren Buffett, Rajesh an electrical engineer encompasses from him the rich virtues of will strength, determination and risk-taking ability and applies them across all diversification and growth to emerge as a victor. An ardent outdoor sports lover, Rajesh shows keen interest in volley ball, cricket and table tennis. He is fond of travelling to new places and exploring different cultures. In his leisure he reads about successful leaders and draws inspiration through their ideologies.